Free Guide

Stop Renting
Your Customers.

Delivery apps and social algorithms have your customers. You're paying for every order, every post, every visit — and the moment you stop, they're gone. This guide shows you how to take them back for good.

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List growth in 12 months
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Email open rate
$0
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Inside the Guide

Five moves that put you back in control of your audience.

<01>

The Email-First Rule

Every touchpoint — table, bag, box — becomes a moment to capture an email before a third-party app does.

<02>

The Contact Collection Playbook

Proven tactics for building your list fast — QR codes, loyalty prompts, and post-purchase sequences that convert.

<03>

The Direct Order Switch

How to migrate delivery-app customers to your own channel without losing a single order in the process.

<04>

The Retention Cadence

A 90-day email rhythm that keeps regulars engaged, prevents churn, and fills slow nights without discounting.

<05>

The Win-Back Automation

A three-email sequence that re-activates lapsed customers automatically — set once, earn forever.

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Our Focus is Email

Email is your business's foundation.

01 — Awareness

Awareness

Before a guest can become a loyal customer, they need to know you exist beyond a delivery app listing. Email lets you show up in their inbox — on your terms, not an algorithm's.

02 — Consistency

Consistency

A single campaign doesn't build loyalty — a rhythm does. Regular, relevant emails teach customers to expect you, trust you, and choose you first when hunger strikes.

03 — Content

Content

The right message at the right moment is the difference between deleted and clicked. We help you find your voice and say something worth reading — every single send.

Put These to Work → Get the guide and build your foundation.
"Your social following is rented. Your delivery app customers are borrowed. The only audience you truly own is your email list — and that changes everything."
Derek Kean  ·  Open Target
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Who This Is From
DK

Hi, I'm Derek Kean.

I've spent my career at the intersection of food and marketing. I built Truckily.com — a discovery platform for food trucks — and ran afoodieworld, one of the early food-culture communities online. I've consulted for brands ranging from Nestlé to Airbnb Experiences, helping them connect with food-obsessed audiences.

I founded Open Target in 2018 with one belief: independent food businesses deserve the same marketing infrastructure that big chains take for granted. This guide is the starting point we use every day with our clients — condensed into five moves you can start this week.

Let's Grow

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Download the free guide and take the first step toward an audience no algorithm can take from you.

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